The future of readership: Print and Web together
By Erina Lin, Thursday 4 October 2007 at 22:32 :: Contact WAN and SFN :: #656 :: rss
U.S. newspapers will begin integrating print readership and online audience estimates into audited circulation reports beginning in November.
Participants at the World Digital Publishing Conference & Expo in Amsterdam later this month will have a preview of the plan that holds great promise for the future of readership measurement everywhere.
Steve Seraita, Executive Vice President and Director of Sales for Scarborough Research, will discuss the new U.S. initiative, which allows newspaper publishers to provide advertisers with a more complete picture of their audience than print circulation alone.
The conference will be held on October 17 and 18. It will focus on the digital revenue revolution.
The U.S. Audit Bureau of Circulation approved development of the "Audience-FAX" initiative in July, which for the first time allows newspapers to report in-market print, online and net combined readership as measured by Scarborough Research. Sources such as Nielsen//NetRatings, comScore Inc. or server-based analytic tools will report monthly Web site unique visitors.
More details about the events are available here.
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