Daily Sport relaunches with new design
By Alexandra Zeumer, Monday 21 April 2008 at 23:41 :: Editorial Content :: #1557 :: rss
The UK-based Daily Sport is coming out with a new look, focusing more on sports, girls, and humorous material while staying away from showbusiness-type content. In other words, the paper will go for more of a “sexy” look, instead of “sleazy,” the Guardian reported Monday.
“If it is not about sport, if it is not about girls and does not make you laugh, then don’t bother,” Barry McIlheney, editor-in-chief of parent company Sport Media Group told the Guardian.
The Daily Sport is also moving its adult entertainment editorial and advertising sections to a separate pull out section, and aiming to turn itself into a “lad's newszine” by downplaying the sleazy section, McIlheney said. The newly redesigned paper will cost 50 pence, the Guardian reported.
“There’s genuinely a gap for a tabloid that aims itself pretty exclusively at men. Most other newspapers have to cover the waterfront,” McIlheney said, according to the Guardian.
According to the Audit Bureau of Circulations, the Daily Sport sold around 97,199 copies everyday within March, however, the paper had a drop of 2.85 percent on the previous month and the papers’ circulation has drastically declined in the past five years.
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