Study: Text-messaging most important mobile feature in U.S.
By Erina Lin, Thursday 3 July 2008 at 18:17 :: World Digital Media Trends :: #1876 :: rss
Text-messaging is the most important feature U.S. mobile users are looking for while buying a new handset, according to a new study conducted by Amplitude Research on behalf of Access Systems Americas, Media Post reported Thursday.
About three quarters of mobile phone subscribers surveyed said text-messaging is the most critical among other 18 mobile features. Mobile camera was ranked on the second with 67 percent, followed by e-mail (63 percent) and online access (61 percent).
Mobile video and music were chosen by about one-third of the respondents, according to Media Post.
According to the survey, nearly 40 percent said they have added new applications to their phones, while 21 percent have even got six or more applications. About 40 percent track stocks, get alerts about traffic, weather and news on their mobile, 30 percent do mobile banking, and 16 percent make credit card or mortgage payments via mobile, Media Post reported.
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