Study: U.S. mobile Internet users likely male, younger, higher income
By Erina Lin, Friday 29 August 2008 at 16:56 :: World Digital Media Trends :: #2201 :: rss
U.S. mobile Internet usage skewed to a male, younger demographic with a higher income, According to iCrossing’s study “How America Searches: Mobile” published in April 2007, World Digital Media Trends 2008 reported.
More than 30 percent of respondents under age 39 access the Internet on their mobiles, especially those ages 20 to 29, with more than 40 percent doing so. Of respondents over age 50, less than 20 percent have online access on their mobiles.
For those with a household income of more than US$75,000, more than three out of 10 have mobile Internet access, while those with lower incomes have less access, according to iCrossing.
Among male respondents, nearly 35 percent have mobile online access, while less than 30 percent of females said they did, according to the World Digital Media Trends 2008 report, released by the World Association of Newspapers.
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