The service may prompt companies to share company news, since e-mail may not “carry a lot of feeling” and may not be the “best means of communications,” according to a Google spokesman. Video for Business may offer an immediate link to previous training video content. The spokesman stated that “rather than having to remember a course they did six months ago, they could look at the video there and then,” ZDNet.co.uk reported.

“Traditional” video sharing features like ratings, comments, tags and searches would all be available. In addition, users may download video content for future viewing, upload videos and decide which colleagues are to have access to or collaborate with them on material. Users can either make videos public or pick out who has access to them. For the time being, videos cannot be “transferred directly to YouTube for public consumption,” according to ZDNet.co.uk.

"There's no direct 'publish to YouTube' function. The reason you can't share outside of the domain is that company video can be quite sensitive and confidential… we want admins to be confident with sharing," the Google spokesman stated.

Google’s Video for Business will be available for Premier Edition clients at no additional cost. Each license allows for 3GB of storage, with the maximum video clip size limited to 300MB. Buying more Applications licenses may boost storage limit, Google stated, according to ZDNet.co.uk.