Mobile social networking set to grow
By Erina Lin, Friday 5 September 2008 at 18:09 :: World Digital Media Trends :: #2234 :: rss
More than 140 million mobile subscribers worldwide will use social networks on mobile devices by 2013, which bring in more than US$410 million in subscription revenues, according to ABI Research's "Mobile Social Networking" study, eMarketer reported.
ABI said the predictions are conservative.
“Subscriber numbers for mobile social networking will climb at a relatively modest rate for the next three or four years, but will then start to accelerate sharply,” according to research director Michael Wolf in a statement. “That uptick is based on assumed acceptance levels in the giant emerging markets such as Brazil, Russia, India and China,” he added.
The latest forecast is lower than the previous one. In December 2006, ABI Research predicted that mobile social community users would exceed 174 million by 2011, eMarketer reported.
Other research companies released even higher estimates. Juniper Research said in August 2007 that mobile social networking users would reach about 600 million worldwide by 2012, while Pyramid Research projected in February 2008 that by 2012 there will be around 950 million mobile social networking users.
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