Göteborg, Sweden - The pressure on revenue sources in increasing, which means newspapers need to be the strongest brands in their markets, Christian Van Thillo, CEO of De Persgroep in Belgium told the 61st annual World Newspaper Congress in Göteborg, Sweden, on Tuesday.

Newspaper companies must build new revenue streams while also maximising existing ones, build a centralised Internet division, prepare a new sales approach for a new advertising market and find the best talent for the company, with one corporate culture, he said.

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Göteborg, Sweden - Taking a fully integrated, multimedia, multichannel approach, focusing on younger readers and specific reader groups and strong branding are some of the best ways to grow a newspaper, newspaper group panelists from around the world told the 61st annual World Newspaper Congress in Göteborg, Sweden, on Tuesday.

In the case of La Gazzetta dello Sport, one of the most well-known sports papers in Italy and around the world, the newspaper was losing ad market saturation and faced declining saturation in 2002, said Giorgio Valerio, managing director of RCS MediaGroup, which owns the title.

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Göteborg, Sweden - Newspapers are a growth industry, and much of the uncertainty surrounding the industry is unfounded, stemming from commentators who are “making a profound mistake,” World Association of Newspapers President Gavin O'Reilly told the 61st annual World Newspaper Congress in Göteborg, Sweden, on Tuesday.

“I find it rather remarkable for an industry that is built as the fourth estate, with a proud legacy that goes back more than 400 years, I'm amazed at how unsophisticated the conversation is. Brokerage reports seem to support the conventional wisdom that newspapers are to be a relic of the past, or that they will only exist digitally. All of these commentators are making a profound mistake,” O'Reilly said at the Shaping the Future of the Newspaper session. “We don't need to reinvent the newspaper – I talk about evolution, not revolution.”

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